Sara Hoffman Jurand


Charleston area

(843) 513-3844

Sara Hoffman Jurand

Sara founded SMF in 2007, after leaving her publishing career to raise her family "home" in SC. She grew up with a passion for flowers, inspired by her grandmother's roses and her mother's floral design. A "hobby" grew into a love relationship, and a business!

Melinda Hoffman

Melinda has many years of experience in floral design, including owning Greer Floris for several years. She has worked with and learned from talented designers and brings a plethora of experience to the process of ordering and seasoning flowers for pristine performance. She is exceptional with detailing on smaller pieces and large airy arrangements. She brings a "fine art" view to her designs.


Melinda works and paints out of her home in Greenville. She has three daughters and five grandchildren.

About Us

She continues to be inspired by the brides who share their personal visions for their special day. She believes flowers are beautiful in their own right and don't need elaborate designs to shine. In a survey on, brides voted SMF "Best of Weddings 2010" in South Carolina.


Sara has worked with and learned from Melinda and studied with the Floral Design Institute. She works out of her home in Mount Pleasant and is the mother of two boys.